Why is context setting important for effective meetings? Even in a one-to-one conversation, context-setting is vital and often helpful to grounding the conversation and determining the agenda of what needs to be discussed. In an effort to help you have better meetings, here is a quick checklist to set the context and clarify the reason you are meeting: State what is the meeting about. Propose why is it important now and any recent developments. Define what you are trying to accomplish in this meeting. (Hint: the big opportunity — lean in folks! This is important.) Optional: If time allows, you might open the floor to questions before you begin. This can usually be done in less than one minute (with a few more minutes for questions).