Dialing In Your Marketing Mix with the 8 Ps of Markting

Marketing 101 courses typically talk about the “4 Ps” of marketing: Product, Price, Promotion, and Place. While these are still important, I find that using 8 Ps is more nuanced and helpful when planning a product launch or new campaign. This article will help you think over each “P” below with my starter questions to see how you and your team might improve your next go-to-market plan, product launch or sales campaign.